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# How Search Engine Marketing Works ?

- Posted July 28, 2019

Search engine marketing is also called as SEM, is the name given to the variety of Digital marketing or online marketing tactics used by businesses to market to users through a search engine, such as Google, Bing or Yahoo. Recent research by Forrester indicates that 71% of consumers start the buying journey by researching a search engine. Another recent study shows that less than 10% of users always go behind the first page of search results. The goal of SEM is making qualified traffic to your website for particular keywords that relate to what you sell. There are two main ways to get on the first page of Google. The first is to earn your way on the first page normally by getting your website to appear in the “organic” search results, which is commonly referred to as SEO or search engine optimization.

Search Engine Optimization

SEO is all about showing up on the first page of Google normally. In other words, Google shows that your site on these pages because you have more relevant content on that topic. The problem is that there are hundreds, possibly even thousands of other websites that already have the relevant content that has been around longer than yours? So how you get Google to see you? The key is that you have to earn it and the good news is that search engines are showed to pay you to produce fresh, unique, relevant content that users like. [Get Best service from Web Arya Technology it’s one of the TOP SEO Agency in India

Make Relevant Content

you have to write relevant, unique and valuable content on that topic on your website. You require to at least mention the topic in a way that adds value to a user demanding information on that topic, otherwise, why would anyone visit your website? The type of content that is more relevant depends on what the user is seeking. Let us say you are a local beautician and you want your website to reach users in your area. The best way to test what kind of content is required is to search for the keyword you need to rank for and check out the content that is currently ranking on the first page.

Make Sure Search Engines Can Find Your Content

Second, your content has to be set up to be noticed by a search engine. There are over 200 factors that Google uses and many of them include technical aspects of the code behind your content. The method of optimizing content for these factors is generally referred to as “on-site SEO”. It’s easy to gloss over these factors, but it’s important to keep in mind that while Google is pretty smart, it is still just a machine that is evaluating the code on the page to make decisions.
Blog Image If your new blog article is not linked to any existing pages on the website, Google may not find it or deem it important. When Google does find your article, it will scan the content and make decisions about what the content is about and how relevant and valuable that content might be to users. There are certain signals that Google users, such as the title of the page, which is usually declared in the HTML code as the “H1” or First Header Tag. It also looks for sub-headings tags as indicates or sub-topics in the article. Bold text, bulleted lists, links to other pages and images or videos on the page are also part of a search engines’ evaluation of your content and therefore each represents opportunities to declare what your content is about.

Add Other Websites to Link to Your Content

Third, you need to build the authority of your website and the importance of specific pieces of content by getting other websites to reference your website. If you were dealing with people, you would call this a word-of-mouth referral. In the online world, referrals come by adding a link that leads to the user to another page. This is commonly called “link building”. Think about a link like a recommendation or endorsement of your company and content. The more sites that link to you or reference your website for a given topic, the more likely it is that users might find value from your content. And since Google is indexing those other websites too, it understands what their sites are about, and also better is when other sites that have content on that topic are referencing your website for more detail, that sends a strong signal that is truly a trusted authority on that topic. How do you get other websites to link to your website? There are lots of different ways, but essentially you have to research to find sites, come up with ideas on how to get them to link to you and then do the work to earn that link.

For Example, if you want your business to show up for local search queries, a great strategy to be seen as relevant in a given locality is to register your business location(s) with popular online business directories such as Google Maps, Yellow Pages or Yelp. If you are investing in new services or opening a new location, a press release is a great way to get the word out and most news outlets or media sites that pick up your release will also include a link to your website. If you have videos or other shareable content, you can get links to your website by publishing your content on popular sites like YouTube that include links back to your website. If you have informational content on your website, you might be able to partner with blog authors in your industry that are writing on relevant topics to link to your content as a source or reference for their readers.

>Monitor the Results and Keep Working at It

Finally, you need to continually work at it. You’re not going to rank on the first page of Google for every keyword that’s relevant to your business just because you updated your website recently or posted a few new blog articles. You’ll want to continually improve your results by closely monitoring analytics such as website traffic and keyword rankings and then making changes based on what you learn. The best approach is to lay out a sound strategy using the above principles, get started, keep working at it, regularly check your progress and adjust where needed based on what you learn. In summary, you can gain organic traffic, by creating relevant, valuable content that can be found by search engines is frequently endorsed by other websites. As you can imagine, it takes time to earn your way to high rankings, but it is well worth the effort. If you want to do Digital Marketing Service to build your business in online means we Web Arya Technology is one of the Best Digital Marketing Agency in Bangalore , India helps you to serve the company’s success.

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